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IDUN’s Secret Garden

Go behind the scenes on the set of IDUN Mineral’s latest photo shoot and discover IDUN’s Secret Garden. The Secret Garden represents the beauty and color that can come from richness and purity of...

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Welcome to Sweden

From nature to lifestyle to career to motherhood, Sweden is a pretty cool place. People respect each other and the world they live in which creates a natural balance of priorities. No individual is too...

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Step by Step – Flawless Face

1.The most important product for a flawless face is foundation. It is the base upon which you will build. Depending on taste and finish, you can choose either liquid or powder foundation. IDUN Minerals...

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Fall 2016

Fall is here and we celebrate as always with an array of exciting new products. This year we have chosen to focus on the eyes, as we launch a new mascara and eye shadows in both matte and shimmery...

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Discover IDUN Minerals

IDUN Minerals is now available in the United States. Developed in Sweden by a team of scientists and skin experts, IDUN Minerals is a full color make-up line based on pure mineral formulations. The...

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IDUN in America!!!

IDUN Minerals is now available in the USA through our new ecommerce site – https://www.idunmineralsusa.com/ Please help us spread the word about pure mineral cosmetics from Sweden. We will have great...

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Topphälsa Magazine’s Favorite Mascara

“This year’s top Mascara” has been awarded IDUN Minerals for EIR Mascara and EIR Waterproof Mascara. This is why – Finally a great mascara for sensitive eyes. The brush shapes your lashes and defines...

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NEW Eyeshadows!

IDUN Minerals introduces its completely updated Eyeshadow assortment. Pure Mineral based formulas for classic, natual beauty. 6 all new single shadows along with 2 new palettes join our best-selling...

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The Wait is Almost Over!

The post The Wait is Almost Over! appeared first on IDUN Minerals.

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February News!

Enter IDUN’s Secret Garden and discover a world of hidden gems. New colors in Creme Lip, Matte Lip, Lipgloss and Nail Polish to treat yourself over and over again. We have remade all of our color...

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